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Sunday, August 17, 2014

Dangerous perceptions in Selangor crisis

As Al Ries and Jack Trout say, “Perceptions are really what make you and break you”.
COMMENT
By J D Lovrenciear
khalid step down300Leave the facts aside. Leave aside the overflow of unconfirmed information too.
There is one critical reality about supporters from both sides of the political divide and it’s that they are consumed by media reports – print, electronic and social mediascape – of the Selangor debacle that is leaving them shocked and intrigued while speculating and waiting eagerly for more.
Regardless of what the media says, the public is soaking up the perceptions created about the ongoing Selangor debacle.
As Al Ries and Jack Trout, the world’s best-known marketing strategists and consultants said, “Perceptions are really what make you and break you”.
As such it would be pure arrogance to dismiss the power of perception.
When politicians and their bosses are perceived as being unable to resolve their differences with learned poise, dismantling misconceptions that arise become an uphill battle.
The Selangor mess has already affected everyone who has a stake in the state and its powers. The people are shocked. Speculation is rife.
Meanwhile the inability of our political leaders to deal with the issues decisively and with dignity is eroding the faith and confidence of the citizenry in them and in the state’s political machinery.
Such perceptions do not augur well for a nation still grappling with numerous and unprecedented developments both on the national and global fronts while trying to take a quantum leap from developing nation to developed nation status.
Clearly Malaysia is losing time; the nation is bleeding with a lack of decisive, praiseworthy leadership. The Selangor state crisis reaffirms this reality.
All politicians, their leaders and the political parties must take the blame.
Underlying this crisis is the now strengthened perception that the political landscape of this nation is riddled with power struggles and greed.
At some point that perception is going to translate into a lack of national motivation to be productive. The will of the people will weaken, and should global recession set in, all hell will break lose.
The question being traded at the market square is: when the working class break their backs trying to cope with the unpredictably high cost of living, is this the kind of leadership they deserve?
Such thoughts and feelings when harbored for too long will drive deep wedges in any society and make a nation extremely vulnerable in the wake of a global tide – be it economic, social, political or environmental.
J D Lovrenciear is a FMT reader

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